Tourism & Investment Push: PM Abiy says tourism is a new engine for Ethiopia’s economic transformation, while he also inaugurated the Arba Minch Conference Resort—aimed at boosting conference tourism beyond Addis Ababa. Coffee Exports & National Momentum: Ethiopia wrapped the week with record coffee export earnings and broader progress tied to a national resurgence agenda. Clean Environment for Tourism: Deputy PM Temesgen launched the third “Clean Ethiopia for the Next Generations” campaign, linking cleaner cities and river rehabilitation to public health and tourism competitiveness. Lalibela Spotlight: Diplomats from 40+ countries planted trees at Lalibela’s UNESCO rock-hewn churches, blending heritage protection with climate action to lift Ethiopia’s global image. Digital Services for Travelers: Ethiopia’s Fayda digital ID program has registered 46M people and is expanding integrations—supporting smoother access to services that matter for visitors and business. Air Connectivity: Ethiopian Airlines launched new passenger service to Lyon, expanding Europe-Africa connections via Addis Ababa. Maritime Logistics: ESL sent a China mission to negotiate vessel procurement as Ethiopia builds maritime capacity. Wildlife Tech: Ethiopia is piloting digitally monitored protected-area management at Bale Mountains and Senkele Swayne’s sanctuary to strengthen conservation and tourism planning.