Sports Diplomacy & Tourism: Uganda’s Embassy in Addis Ababa kicked off the 2026 Tuskerlite Rwenzori Marathon with a promotional run at Entoto Park, drawing 500+ Ethiopian runners, tourism stakeholders, media, and diplomats—aimed at boosting regional people-to-people ties and tourism. Ethiopia’s Tourism Push: Ethiopia wrapped up a week of momentum with PM Abiy stressing tourism as a new engine of economic transformation, plus heritage and destination promotion efforts. Heritage for Visitors: Ethiopia’s Heritage Authority reported major milestones in safeguarding Lalibela and other treasures, while diplomats planted trees at Lalibela as part of the Green Legacy Initiative—linking conservation with tourism appeal. New Hospitality Capacity: PM Abiy inaugurated the Arba Minch Conference Resort, touting large-scale conference facilities and jobs to expand event tourism beyond Addis Ababa. Clean & Green Campaign: The third national “Clean Ethiopia for the Next Generations” campaign launched with a focus on reducing plastic waste, pollution, and noise—framed as vital for public health and tourism competitiveness. Transport & Connectivity: Ethiopia’s ESL is advancing fleet expansion with a China mission to negotiate second-hand vessel options, supporting maritime capacity and international shipping links.