Ethiopia Tourism & Conference Push: PM Abiy inaugurated the Arba Minch Conference Resort, pitching it as a new hub for conference tourism beyond Addis Ababa, with a large conference hall and lakefront dining. Green Legacy at Lalibela: Diplomats visiting Lalibela joined tree-planting at the UNESCO rock-hewn churches, linking heritage protection with climate-friendly tourism. Clean Ethiopia Campaign: Deputy PM Temesgen Tiruneh launched the third “Clean Ethiopia for the Next Generations” drive, stressing cleaner cities and less plastic, pollution and noise to boost public health and investment. Wildlife Protection Goes Digital: Ethiopia’s wildlife authority validated a digital platform piloted at Bale Mountains and Senkele Swayne’s sanctuary, aiming to improve protected-area management and tourism planning. Ethiopian Airlines Network Growth: Ethiopian Airlines launched new passenger service to Lyon, expanding Europe-Africa connectivity via Addis Ababa. Maritime Ambitions: Ethiopian Shipping and Logistics sent a technical delegation to China to negotiate second-hand and new vessel procurement as it expands Ethiopia’s shipping capacity. National Resurgence Narrative: DPM Temesgen Tiruneh framed Ethiopia’s current development push as a “national resurgence” moment to break the poverty cycle.