Ethiopia Tourism & Heritage: Ethiopia’s Ethiopian Heritage Authority says it has made measurable progress safeguarding Lalibela and other heritage, with growing international interest expected to boost tourism. Green Legacy & Clean Cities: The Green Legacy Initiative gets a visible boost as diplomats plant trees at Lalibela, while the Deputy PM launches the third “Clean Ethiopia for the Next Generations” campaign linking cleanliness to public health, investment, and tourism. New Hospitality for Visitors: Prime Minister Abiy inaugurates the Arba Minch Conference Resort, pitching it as a step for conference tourism beyond Addis Ababa. Air Connectivity & Travel Demand: Ethiopia’s aviation push is part of a wider Africa airport boom, with Addis Ababa Bole already strained by passenger growth. Ethiopian Airlines Network: Ethiopian Airlines launches new passenger service to France’s Lyon, expanding options for travelers. Regional Sports Tourism: Uganda’s embassy in Addis Ababa activates the 2026 Tuskerlite Rwenzori Marathon with a promotional run at Entoto Park to drive tourism and people-to-people ties. Ethiopia Economy & Travel: PM Abiy highlights tourism as a new engine of growth as Ethiopia reports record coffee exports and continued national development momentum.