Clean Ethiopia Campaign: Deputy PM Temesgen Tiruneh launched the third national “Clean Ethiopia for the Next Generations” drive, linking plastic waste, pollution and noise to public health, tourism and long-term development. Green Legacy at Lalibela: Diplomats visiting Lalibela joined tree-planting at the UNESCO rock-hewn churches, tying heritage protection to climate action and a stronger international tourism image. Tourism Infrastructure: PM Abiy inaugurated the Arba Minch Conference Resort, pitching it as a new hub for conference tourism beyond Addis Ababa, with major jobs and lakefront hospitality. Lalibela Recognition: More than 40-country diplomats toured Lalibela as Ethiopia highlights rising global attention for its World Heritage site. Wildlife & Tourism Tech: Ethiopia’s digital wildlife protection platform is being validated for protected areas like Bale Mountains and Senkele, aiming to improve management and support tourism planning. Air Connectivity: Ethiopian Airlines launched new passenger service to Lyon, expanding Europe-Africa links via Addis Ababa. Digital ID Push: Fayda digital ID registrations surpassed 46 million people, with 165+ institutions integrating for faster, verified access to services.